Ambassador Recruitment · Canada

Triple X.O.G.
UGC Ambassador Program

We are selecting 10 to 20 creators to help introduce Triple X.O.G. to new audiences through premium, culturally relevant, responsible lifestyle content.

02 // The Circle

We're building a small creator circle.

This is not a mass ambassador program. We are looking for 10 to 20 creators who can bring the Triple X.O.G. story to life with thoughtful, original, high-quality content.

01

Premium Storytelling

Elevated content that highlights our blend's unique sensory profile and craft.

02

Lifestyle & Culture

Integrating Triple X.O.G. into thoughtful nightlife, food, and cultural moments.

03

Short Form Video

Original Reels, TikToks, and Shorts crafted with a premium visual eye.

04

Event & Retail

Support local launches, in-store activations, and ambassador appearances.

05

Community Building

Help grow a brand that celebrates Asian heritage and shared moments.

06

Trade & Press Relations

Build credibility through media coverage, spirits competitions, and on-premise placements.

Triple X.O.G. creator content collage
03 // Eligibility

You may be a fit if you are…

Demographics

Of legal drinking age and primarily based in Canada (or with an active Canadian audience).

Platforms

Creating high-quality content on Instagram, TikTok, YouTube Shorts, or similar platforms.

Content Style

Comfortable producing polished lifestyle, food, drink, nightlife, culture, or community content.

Compliance

Able to follow alcohol advertising and clear sponsored/gifted disclosure guidelines.

Responsibility

Committed to premium, responsible, brand-safe content — no overconsumption or unsafe behaviour.

Brand Fit

Aligned with our values: bold taste, Asian heritage, and memorable shared moments.

Ambassadors on a yacht with Triple X.O.G.
Creator in Vancouver holding a Triple X.O.G. can
Manjit Minhas with Triple X.O.G.
Nightlife moment with Triple X.O.G.
Fans at a Triple X.O.G. activation in Vancouver
· // Featured Ambassadors

The circle so far.

A glimpse at creators already shaping the Triple X.O.G. story across Canada.

Swipe to explore →

Hailey Brooks, Vancouver, BC
@hailey.pours

Hailey Brooks

Vancouver, BC
Marcus Bennett, Toronto, ON
@marcusafterdark

Marcus Bennett

Toronto, ON
Claire Donovan, Calgary, AB
@clairehosts

Claire Donovan

Calgary, AB
Diego Morales, Montréal, QC
@diego.tastes

Diego Morales

Montréal, QC
Emma Sinclair, Victoria, BC
@emma.outside

Emma Sinclair

Victoria, BC
Jordan Liu, Vancouver, BC
@jordan.liu

Jordan Liu

Vancouver, BC

Featured creators shown are representative. Selection ongoing.

04 // The Offer

What selected ambassadors may receive.

01

Product education and brand story materials

02

Early access to campaigns and launches

03

Paid content opportunities

04

Event invitations

05

Featured creator opportunities on Triple X.O.G. channels

06

Unique tracking links or campaign codes where applicable

Final compensation, gifting, and campaign details will be confirmed with selected applicants.

05 // The Brief

What we'll ask for.

  • Original short-form video concepts
  • High-quality lifestyle photography
  • Product education content
  • Retail or event content where applicable
  • Clear disclosure on sponsored or gifted posts
  • Responsible drinking messaging

Compliance Note

No content should depict intoxication, excessive consumption, unsafe behaviour, driving, or minors — and no content should claim that alcohol improves status, confidence, attractiveness, or success.

03 // THE APPLICATION

Apply to the Circle

Step 01 of 04 — Basic Details

Please enjoy responsibly.

06 // Questions

Frequently asked.

No. We're prioritizing quality of content, audience fit, and brand alignment over follower count. Micro-creators with engaged, relevant audiences are welcome to apply.

APPLY TO JOIN